The spam story

(That's unsolicited email, not canned meat)

On April 12, 1994, a pair of attorneys in Arizona launched a homemade marketing software program that forever changed the Internet.

Hoping to drum up some business, Laurence Canter dashed off a Perl script that flooded online message boards with an advertisement pitching the legal services of Canter & Siegel, the law firm he ran with his then wife, Martha Siegel.

The response was immediate and harsh, offering one of the loudest signals up to that point that unchecked marketing would not be tolerated in the new medium. Thousands of recipients registered their displeasure, and a new label for the burgeoning business of unsolicited mass Internet advertising was coined.

"Send coconuts and cans of Spam to Cantor & Co.," one outraged Usenet reader wrote amid the uproar that followed the Canter & Siegel message. "(Be sure to drop the can of Spam on its seam first.)"

http://news.com.com/2100-1024_3-5189340.html