I just saw this on the gogglebox. Heaven knows what is has to do with chocolate, but it's brilliant.
http://www.youtube.com/watch?v=ol_2z3AcSbA
It does, however, appear to be a blatant rip-off of a previous commercial for west49.com
http://www.youtube.com/watch?v=18BcWQsljvU
Oh, wait, that's what creative agencies do isn't it?
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